Heidelberg drops ‘Cement’ from its name

By Mike Hayes23 September 2022

The German building materials company formerly named HeidelbergCement has now rebranded as Heidelberg Materials.

Heidelberg Materials’ chairman Dr Dominik von Achten (right) and board member Jon Morrish unveil the company’s new identity. Photo: Heidelberg Materials

The firm said it had taken the decision to underline its “…pioneering role on the path to carbon neutrality and digitalisation in the building materials industry”.

Unveiling the new identity at its headquarters in Heidelberg, the company said the change will roll out to domestic and international subsidiaries from next year.

Dr Dominik von Achten, chairman of the company’s managing board, said, “We are proud of our cement business, but the company’s range of services goes far beyond cement. Today and even more in the future.

“Our future is sustainable. Our future is digital, he said, adding, “We will be the first company in the world to offer carbon-free cement at large scale as early as 2024. We are vigorously driving forward the scaling of our CCUS [carbon capture usage and storage] activities: by 2030, we will reduce our CO2 emissions by 10 million tonnes with the projects we have already launched.”

Jon Morrish, member of the managing board and responsible for the brand development, said, “As a pioneer on the path to carbon neutrality and circular economy in the building materials industry, we offer our customers sustainable value: By 2030, we aim to generate half of our revenue with low-carbon products.”

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, Construction Europe Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
More News from Construction Europe
Colas launches waste recycling network
The company aim to reduce the production of recycled materials by 50% by 2026
Case to stop construction sales in China
CNH Industrial will stop selling construction equipment in China from next year
EU could seize €300bn from Russia to rebuild Ukraine
The damage suffered by Ukraine is estimated at €600 billion
CONNECT WITH THE TEAM
Mike Hayes Editor, Construction Europe Tel: +44 (0)1892 786 231 E-mail: mike.hayes@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com
CONNECT WITH SOCIAL MEDIA