BakerCorp rebrands as United Rentals

By Belinda Smart08 July 2021

United Rentals’ fluids and power division BakerCorp has announced that it will rebrand as United Rentals Fluid & Power Solutions. The change includes BakerCorp’s European operations.

It is also expanding its product range to include power rental, with diesel generators, fuel tanks, distribution boards and cables added to its core offering of tanks, pumps and filtration.

The change means that United Rentals will be operating under that name in Europe and competing with Europe’s rental sector in power rentals, and not just in Baker’s specialist area of fluid and filtration products.

Jurgen Verschoor, Region Vice President, United Rentals.

Acquired by United Rentals in 2018, BakerCorp provides rental products for the transfer, containment and treatment of liquids. It is a global business with over 900 employees and a branch network in North America and Europe.

The rebrand will come into effect on 1 September 2021 and will align all European branch operations with United Rentals’ business in North America.

“We are excited to become United Rentals and offer our customers a wider range of solutions under one powerful umbrella,” said Jurgen Verschoor, Region Vice President, United Rentals (previously United Rentals/BakerCorp).

“Building on our nearly 80-year BakerCorp legacy, as United Rentals we remain committed to safety, quality, service and rapid response.

“We have an aggressive expansion plan to build from our core fluid solutions offerings. We are adding power solutions with new equipment, new branches and a team of experts to allow us to better serve our customers.”

United Rentals’ second quarter earnings will be released later this month.

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