Rammer brand resurrected at Intermat
By Lindsay Gale20 April 2012
After five years, the Rammer brand is set to make a second appearance on the market. At an Intermat press event, Sandvik announced that it would make its premier breaker line that is currently part of the Sandvik branded product range also available under the Rammer brand.
According to the company, the move is part of a new multi-brand strategy that will see both Sandvik and Rammer branded breakers available through its existing sales and distribution channels. Sandvik expects that the Rammer brand will be mainly attractive to its customers in the construction, demolition and quarrying sectors, with Sandvik branded units going into the mining and large quarrying sectors to customers who require breakers as part of a turnkey package.
According to vice president of PA breaking Ola Ulmala: ""For more than 30 years Rammer enjoyed a level of brand loyalty that is virtually unique in the field of construction equipment. And that popularity has never decreased. Our hydraulic hammer and attachment customers in the construction, demolition and quarrying sectors let us know that they would welcome the return of the Rammer brand, and, as a customer-focused company, it is our duty to give those customers what they want."