eBay announces heavy equipment joint venture

By Mike Hayes10 September 2021

Global sales platform partners with equipment auction specialist bidadoo

Global sales platform eBay has announced a strategic partnership with the heavy equipment auction company bidadoo.

The strategy is to combine the estimated 159 million buyers worldwide, currently using eBay, with the experience of bidadoo in auctioning and remarketing construction and agriculture equipment and vehicles.

It is reported that some 25% of those who buy heavy equipment through eBay, also use the platform to purchase parts and attachments for their machines.

The eBay/bidadoo partnership aims to leverage technology, data and industry experience to deliver end-to-end solutions for potential buyers.

To this end, eBay has also invested in bidadoo, although the value of the investment has not been made public.

Jordan Sweetnam, SVP North America at eBay, said, “We are on a path to making eBay the best destination for customers across a wide range of categories. We need deep expertise and a broad mix of inventory across our top categories — whether sourcing 45-ton excavators or a pair of Jordan 4s. bidadoo has been a leader in delivering solutions for heavy equipment buyers for nearly two decades, and will be a critical partner in eBay’s journey to expand our experiences in this vertical.”

Howard Hawk, president of bidadoo, said, “We are excited to deepen our partnership with eBay to expand our asset remarketing and auction solutions. For over 18 years on eBay, bidadoo has been committed to delivering the best business and industrial buying and selling experience in the industry.

“From day one, we chose to build our business on eBay. We share a similar vision and DNA: being passionately customer-centric and laser-focused on improving marketplace and ecommerce efficiencies. Beyond this, we are both centred around trust and transparency. This investment will allow us to bring new solutions and capabilities that will add significant value to our customers and continue to grow our very passionate team.”

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