Construction firms slow to embrace digital marketing

By Mike Hayes02 August 2022

A survey has found that 44% of construction industry professionals believe their businesses do not have the required skills to implement an effective digital marketing strategy.

Photo: Adobe Stock

The research from digital marketing agency Koozai also found that 33% of industry professionals believe their respective firms lack the time required to properly oversee digital marketing activity.

Another barrier to effective digital marketing was found to be budget, with 17% saying this was the biggest obstacle for relevant departments in their businesses.

While only 6% of respondents cited a lack of buy-in in digital marketing from senior decision makers, figures released by the UK’s Office of National Statistics show that only 5.5% of construction businesses are currently making ecommerce sales.

This compares with 22.8% of manufacturing businesses and 48.3% of retail businesses.

Koozai owner and director Sophie Roberts said, “The data shows that construction lags behind other industries when it comes to capitalising on ecommerce opportunities. Without a remedy for this, construction businesses risk being left behind as the buying behaviours of industry buyers and consumers continue to change.”

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, Construction Europe Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
CONNECT WITH THE TEAM
Mike Hayes Editor, Construction Europe Tel: +44 (0)1892 786 231 E-mail: mike.hayes@khl.com
Catrin Jones Deputy Editor, Editorial, UK – Wadhurst Tel: +44 (0) 791 2298 133 E-mail: catrin.jones@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com
CONNECT WITH SOCIAL MEDIA