Senior European appointments at ZTR

Telematics specialist ZTR is expanding in Europe with the addition of two senior employees, based in Dordrecht, the Netherlands. The company has appointed Lars Reehorst as regional director, EMEA (Europe, Middle East and Africa), and Michelle Mong as strategic account manager.

Reehorst brings over 10 years of experience in the equipment rental industry. Most recently he was country manager at Manlift Group in the Middle East and has now relocated to the Netherlands.

“My goal is to support and enlighten EMEA companies in the use of ZTR Telematics Solutions so they may achieve operational excellence, realise costs savings and deliver the best experience to their customers,” said Reehorst.

Originally from South Africa, Mong joins the team with nine years rental industry experience. Relocating to the Netherlands in 2016, Mong joined Riwal and after two years was promoted to account manager international rental. Her experience with aerial work platforms, earth moving and material handling machinery, make her a great fit for ZTR, said the company.

“By educating and introducing the capabilities and advanced technology concepts of ZTR to the EMEA markets my goal is to support and optimize the rental cycles of all specialist and generalist companies to their fullest potential,” said Mong.

Sam Hassan, ZTR president and CEO, added, “Rental companies and compact construction OEMs are looking for a proven company like ZTR to disrupt the market and bring innovative solutions to Europe. Mr Reehorst and Ms Mong provide the talent we need to expand our offerings in Europe as well as the Middle East and Africa.”